John Swan

John Swan is the founder and Chief Coach of Reform Protocol, with a focus on weight loss and performance improvement for busy professionals. As a certified endurance coach, he specializes in training athletes for distances from 10K to marathon.

John's guiding principle, "In Control," defines his approach to fitness, helping individuals achieve results by managing their routines with precision and purpose. This ethos comes from John's extensive background, including nearly two decades in an elite military unit, where he mastered high-pressure coaching and efficient training methodologies.

Through his own journey of balancing a tech career and family life, John developed a unique system that helped him lose weight, build strength, and enhance focus. His endurance coaching expertise has helped numerous runners achieve their personal bests, from first-time 10K finishers to experienced marathoners looking to break records. For over eight years, he has refined this method, offering a proven path for clients to achieve their fitness goals.

John's hybrid approach combines specialized endurance training with strength conditioning, emphasizing fitness that supports work and family life rather than endless hours in the gym. His program includes two specialization tracks: endurance-focused for runners targeting races from 10K to marathon, and strength-focused for those prioritizing muscle development, empowering clients to perform better and look their best in a sustainable, effective way.